Hire a writer if you want it written right.
A good professional writer knows how to make words sparkle, and a good editor can catch embarrassing, unprofessional errors before they leave an unfavorable impression on your business's clients or customers.
Is there a right way to write? Yes and no. English rules for spelling, grammar, and style are flexible, and always evolving. But it's important to be aware of - and follow! - some long-standing fundamentals in spelling, grammar, and form.
A good writer or editor with a working knowledge of reputable style guides can choose a clean, consistent style of writing for your business, based on the type of image you wish to present - be it traditional, casual, scientific, cutting-edge, approachable, or irreverent.
The truth is, if your business depends on written material to attract or keep clients, you can't afford not to hire a professional writer.